Objective:
Promote University College Dublin’s Virtual Masters Week through a comprehensive social media strategy, targeting prospective students and boosting engagement across multiple platforms.

Scope of Work:
This project involved full-service content creation and campaign management, including:

- Strategy Development: Crafting a comprehensive plan tailored to UCD’s target audience.

- Content Creation: Producing a suite of digital assets, including TikToks, Instagram Reels, carousels, and bilingual content in English and Irish.

- End-to-End Production: Scripting, shooting, and editing all video assets.

- Ad Management: Overseeing ad strategy, setup, optimisation, and performance reporting.

Outcome:
The campaign effectively drove awareness and engagement for UCD’s Virtual Masters Week, leveraging creative storytelling and platform-specific content strategies.

What I Enjoyed:
This project provided a unique opportunity to blend creativity and strategy while managing every aspect from planning to execution—a true full-spectrum creative challenge.