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UCD | Virtual Master's Week Social Media Campaign
Project type
Paid Social Ad Campaign
Date
October - November 2024
Role
Paid Strategist // Content Creator // Campaign Manager
This TikTok-led campaign promoted University College Dublin’s Virtual Masters Week to prospective postgraduate students through dynamic, platform-native storytelling. The campaign successfully combined creative strategy and performance marketing to boost awareness and engagement across key markets.
Highlights:
- Delivered strong engagement with a 0.61% click-through rate (CTR)
- Achieved an efficient cost-per-click (CPC) of €0.26
- Reached a wide audience with highly relevant targeting
- Maintained viewer interest through varied ad creatives and storytelling formats
- Demonstrated strong campaign efficiency and content resonance in the higher education space
