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DIGITAL + SOCIAL
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Purple House Cancer Support | Always-On Social
Project type
Always On Social
Date
2024 - Current
Impact
📈 321% increase in Facebook reach – Achieved through targeted content, community engagement, and strategic posting.
🚀 1,600% surge in Instagram reach – Driven by visual storytelling, reels, and audience-focused campaigns.
🎯 Significant growth among highly targeted and relevant audiences, aligning with Purple House's mission and services.
💡 Demonstrates the impact of data-informed social strategy and consistent brand messaging.
🤝 Strengthened online presence has led to greater awareness and support for cancer patients and their families.
In 2024, I took over the always-on social media management for Purple House Cancer Support, delivering a comprehensive digital strategy that included organic content creation, a paid advertising approach, and consistent community engagement across platforms. Our goal was to significantly boost awareness, engagement, and reach -ensuring that Purple House’s message connected meaningfully with its target audiences.
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