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Irish Heritage Trust | Strokestown House
Role
Content Creator, Paid Social Strategist
Date
June 2024
Impact
Organic Views: 70K
Likes: 4,000
Watch Time: 392.7 hours
Paid Ad Impressions: 554,759
Client Testimonial
"Working with Jane on our recent content collaboration was a game-changer! Her expertise in social media and content creation brought a fresh, engaging perspective to our campaign for Strokestown Park and the National Famine Museum. Not only did Jane create a brilliant piece of content to tell our story and reach new audiences, she was a joy to work with and delivered exceptional results. She has a unique content style which really worked for us and her experience and understanding of social audiences helped deliver on reach and engagement. We couldn't have asked for a better partner and I look forward to future collaborations." - Julie Manahan
Through my collaboration with the Irish Heritage Trust, we spotlighted Strokestown Park House's rich history as well as the National Famine Museum. Using my social channels (@janecasey.ie), where I discuss history and Irish culture, I engaged viewers with compelling content about the Mahon Family and the National Famine Museum. The 90-second video and Instagram Stories garnered over 70,000 organic views.
Additionally, I rolled out a strategic dark ad campaign on Instagram on behalf of the client, achieved 554,759 impressions, providing valuable insights into audience demographics.
The content also received approximately 4,000 likes and 392.7 hours of organic watch time, demonstrating the campaign's success in raising awareness and interest in Strokestown Park House as a significant cultural landmark.
